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This domain my.sh had the following on the homepage, "This could be your new website address! Is a premium domain name, being released from an allocation of domains that were previously unavailable for registration." Our analyzers observed that the website said " In a world of long domain names, a premium, short and memorable domain name is a very attractive URL for a website or email." The Website also stated " They are easier to remember, faster to type, and are bold, distinctive ways to stand out from the rest of the crowd. The highest bidder could certainly become the new registrant of this domain!." The website's header had my.sh as the most important keyword. It was followed by NIC.SH, Divido, and domain name which isn't as highly ranked as my.sh. The next words the site used was premium domain name. auction was also included but will not be seen by search parsers.